Joseph Rockford
55 Briarfield Drive ♦ Great Neck, NY 55555 555-555-5555 (h) • 555-555-0000 (c) • jrockford@email.com
Summary
Work I listory
Achieved a 95% success rate in customer retention during a corporate merger.
Captured 51000 in new revenue.
Led 18% growth in Fortune 500 accounts.
Marketing Executive with international experience and proven ability to increase customer retention, expand market share, and drive revenue. Background includes partnering with executive team to set strategic direction. Excellent track record of developing relationships with Fortune 500 clientele,
Supercomp/Megatech, New York, NY, toot—present Director, North American Marketing Oversaw a $4 billion North American electronic storage device business, managing 48 direct reports and a specialized sales force, through a major acquisition of Supercomp by Megatech.
• Developed a customer incentive program that resulted in 95% customer retention of Supercomp key accounts, worth $400 million. • Increased market share and penetration io% by providing training to Gold Star customers prior to acquisition. • Coordinated an award-winning trade show for 6,50o sales reps from North and South America to introduce new product lines. • Retained as one of only two Supercomp employees following acquisition due to extensive knowledge of Megatech's product line.
Supercomp, New York, NY, 1997-2001 Worldwide Product Marketing Manager Developed the overall strategy for international marketing programs throughout North America, Europe, and Asia-Pacific.
• Drove a marketing strategy that produced $looM in new-product sales through multiple product launches, including new products, software, and services. • Designed training programs that resulted in a 15% increase in the North American market share. • Spearheaded Supercomp's rise to the #3 vendor in the business by developing an overall global marketing strategy that expanded product placement in Europe and Asia-Pacific. Software Specialties, Dover, DE, 1995-1997 Product Marketing Manager Managed all aspects of marketing the company's product line of customized business management software and database applications.
• Developed a sales strategy that resulted in an 18% increase in sales and revenues of $45M, marketing to clients that included McDonald's, Sears, Stop & Shop, Walgreen's, Barnes & Noble, and General Electric.
55 Briarfield Drive ♦ Great Neck, NY 55555 555-555-5555 (h) • 555-555-0000 (c) • jrockford@email.com
Summary
Work I listory
Achieved a 95% success rate in customer retention during a corporate merger.
Captured 51000 in new revenue.
Led 18% growth in Fortune 500 accounts.
Marketing Executive with international experience and proven ability to increase customer retention, expand market share, and drive revenue. Background includes partnering with executive team to set strategic direction. Excellent track record of developing relationships with Fortune 500 clientele,
Supercomp/Megatech, New York, NY, toot—present Director, North American Marketing Oversaw a $4 billion North American electronic storage device business, managing 48 direct reports and a specialized sales force, through a major acquisition of Supercomp by Megatech.
• Developed a customer incentive program that resulted in 95% customer retention of Supercomp key accounts, worth $400 million. • Increased market share and penetration io% by providing training to Gold Star customers prior to acquisition. • Coordinated an award-winning trade show for 6,50o sales reps from North and South America to introduce new product lines. • Retained as one of only two Supercomp employees following acquisition due to extensive knowledge of Megatech's product line.
Supercomp, New York, NY, 1997-2001 Worldwide Product Marketing Manager Developed the overall strategy for international marketing programs throughout North America, Europe, and Asia-Pacific.
• Drove a marketing strategy that produced $looM in new-product sales through multiple product launches, including new products, software, and services. • Designed training programs that resulted in a 15% increase in the North American market share. • Spearheaded Supercomp's rise to the #3 vendor in the business by developing an overall global marketing strategy that expanded product placement in Europe and Asia-Pacific. Software Specialties, Dover, DE, 1995-1997 Product Marketing Manager Managed all aspects of marketing the company's product line of customized business management software and database applications.
• Developed a sales strategy that resulted in an 18% increase in sales and revenues of $45M, marketing to clients that included McDonald's, Sears, Stop & Shop, Walgreen's, Barnes & Noble, and General Electric.
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